POD Staffing


Whoah Blitz Campaign

Whoah Blitz Campaign

bodyform-whoah-blitz-campaign

Bodyform's legendary ‘Whoah!’ advertising jingle from the 80s defined a generation. We were tasked with inspiring a whole new generation of women by encouraging them Release their 'Whoah!', and be the voice of Bodyform.

Our guerrilla activity toured 4 major UK cities, auditioning locals for the new voice of Bodyform, whilst our sampling team helped spread the word with over 5,000 carry cases and 7,000 tubes of branded lip gloss.