Team assisted in the set-up of the event space within Westfield Stratford, London, and then it was all hands to the pump! The World Record was held in India prior to our attempt, we needed over 332 guys to take part to beat it.
All Pod team members actively approached male customers communicating the attempt, asking them to be a part of history! A hectic few hours ensued attempting to sign up required number to take the record.
During the attempt (from 13:00) 10 of the Pod team were employed as official stewards, a professional presenter kept everyone entertained and the remaining Brand Ambassadors were on hand to manage everyone throughout the day.
After 30 minutes of a shaving lesion, the numbers were assessed and adjudicated by Guinness WR staff before an announcement was made that we’d broken the World record!