POD Staffing

Fossil Pop-Up Shop

Fossil Pop-Up Shop


To put H Samuel’s Fossil watch offering into the hearts and minds of consumers we created a pop-up shop in high-footfall areas of key shopping centres.

An Event Manager and three Brand Ambassadors ensured consistency of messaging at all times, with the unique incentive of a Fossil watch awarded to each staff member for execution of what was an enormously successful campaign.

The results were remarkable, with an upward shift in consumer perceptions of value, quality and depth of range.