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The Sun - Big Smile Giveaway

The Sun - Big Smile Giveaway

The Sun

The Sun is kicking off 2013 with The Big Smile Giveaway, offering the perfect antidote to beat the January blues and get Britain smiling.

To support this campaign, we provided a core team of one Event Manager, one Photographer and four Brand Ambassadors to travel the nation and carry out good deeds to the public. These included shovelling snow off people’s driveways, handing out umbrellas in the rain, providing cups of teas and coffees and randomly paying for people’s breakfast, petrol and even shopping at New Look, ASDA and HMV.

The team travelled 5,500 miles across the UK to do their bit to cheer up the nation and were featured in The Sun newspaper and online many times for their efforts.