Valspar Paint
Our brief was
to ...
To help launch ‘The Institute of Primal Colour’ with a team of excitable scientists for unique immersive experiment presented by Valspar Paint and Bompas & Parr.
So this is what we did
Senses
Guests were invited to use their senses to explore their individual relationships with colour, hinging on the inspiration and mood-altering effect that comes from the perfect paint shade and inspiring discovery of how senses alter in response to the primary colour spectrum.
Actors
Our talented team of actors hosted different rooms, each showcasing its own surreal experiment, taking consumers on a journey of chromatic discovery over a two-day event. Each actor was given a specific character profile to embody along with a script to learn.
Scientists
Dressed in crisp white lab coats with clipboards dipped in Valspar paint shades, each scientist had a key role in communicating the journey through the experience and encouraging guests to record their results on a Chromatic card.
Colour specialist
Rewarding their contribution to science, guests had the opportunity to talk to respected Colour Specialist, Mark Wentworth. Mark was able to decipher the data gathered and decode each participant’s colour spectrum. Meanwhile, guests sipped on colourful cocktails in their most favourite hues.
We’re so confident that these experiments will help people make the right choice for them, that we’ve introduced the Love Your Colour Guarantee
Bompas & Parr
The results
Actors sourced
live days
group sessions
old age questions answered
