Google Mundial World Cup Pop-Up
Our brief was
to ...
We had the exciting opportunity to work with Google on a month-long pop-up retail and event space in East London. ‘Hotel Mundial’ showed every single World Cup game, and we provided the team of football enthusiasts who made it happen.
So this is what we did
The mission
To create a playful and memorable introduction to Google Home Mini and Chromecast in line with the excitement of the World Cup, highlighting the power and value of having Google devices in the home.
Venue
Hosted at the iconic Old Truman Brewery in Brick Lane, ‘Hotel Mundial’ set itself out as heaven for football fans – a cool and discerning place to watch the game and celebrate love for the sport.
Football enthusiasts
A consistent core team were trained on how to demo the Google devices. And as genuine football fans they were able to have authentic conversations with customers, encouraging them to take part in the football quiz, whilst highlighting features of the devices.
Testing knowledge
The quiz played on the Google devices put fans’ knowledge to the test. Players with a passion for tech and football engaged with our staff and these genuine conversations led to a noticeable effect on sales.
“It’s a space for football fans, designed by football fans, staffed by football fans.”
Sam Diss, commissioning editor of Mundial
The results
live days
hours of staffing
of guests interacted with staff
people through the door
