We Summer, Oui Boursin
Our brief was
to ...
POD had the fantastic opportunity to work with Boursin for their “We Summer, Oui Boursin” campaign. From logistics to sampling, we worked with the goal of driving product consideration and encouraging people to experiment with the product at home.
So this is what we did
We created a tantalising seasonal menu from scratch, including a vegetarian option, featuring fresh, local produce to showcase Boursin’s versatility and encourage visitors to get creative with Boursin over the summer.
Where did we go?
Our French food van travelled to foodie events and locations across the country – such as Pub in the Park and Luna Cinema – where our chefs could create fresh samples for an audience of food lovers and those open to trying new flavours.
On site
Our site team of trained event managers and brand ambassadors installed the setup at each festival site to create an inviting and comfortable area that included branded deckchairs, bean bags, gazebos, picnic blankets, parasols and giant ‘OUI’ letters for photo opportunities.
Award winning!
The team surpassed all brand KPIs and demonstrated relevance across a multitude of eating occasions. Boursin became no.1 in the category and “We Summer, Oui Boursin” was a finalist in the Effie Awards for Best in Seasonal Marketing.
“This set up is so educational as the plates look delicious and I want to recreate these at home with my own Boursin. You two chefs in the kitchen are perfectionists and the event looks beautiful.”
Lynn Harris from Pub in Park
The results
interactions
food samples served
leaflets distributed
photo shares on social media
