We were asked to staff on-street and in-store activations designed to educate shoppers on the purpose and benefits of Kiehl’s hero product ‘Ultra Facial Cream’. Our staff’s role was to intrigue sampling and a one-on-one skin consultation to drive footfall into Kiehl’s store in Covent Garden.
Our street team intrigued passers-by, encouraging them to engage with our Mr. Bones prop and inviting them to take a hot-and-cold promo card to Kiehl’s Covent Garden store to use in-store thermal displays to reveal their instant win.
The temperature-themed digital window displays brought to life freezing ice and scorching dryness conditions to create a disruptive installation in-store which gave the perfect opportunity for our staff to drive shopping engagement and purchasing.
We placed a selection of retail staff in store to welcome customers and direct them to book in a free skin consultation. They were also responsible for distributing the free prize shoppers won plus entering them into a free prize draw to win an Ultra Facial Cream hamper.
The activation was supported on Instagram, where bespoke content from our staff inside the shop was hosted on Kiehl’s account. The content encouraged the wider Kiehl’s community to get involved which led to a 70% increase in footfall across the three live days.
Our campaign featured as part of the IPM’s Campaign of the Month Award due to 80% of consumers going to the store as a direct result of our activity.
UFC samples distributed