NYX – Cirque Du Soleil
Our brief was
to ...
We inspired Gen Z’s to unleash their wild side and take their Halloween look to the next level, by helping manage a truly unmissable NYX & Cirque du Soleil brand experience event.
So this is what we did
Backstage
Our drag queen host created buzz around the stand, enticing consumers inside our backstage dressing room to explore first-hand the vast array of NYX products at our play tables and product display.
Make up!
Building even more excitement, our team of professional MUA’s helped visitors to get glammed up and ready for the cameras, with bespoke Cirque du Soleil inspired looks, courtesy of NYX.
Making an entrance
Visitors were encouraged by our ambassadors to step into the limelight for their very own photo opportunity. But not before they had learned about the promotional vouchers redeemable on NYX products in the nearest Superdrug stores.
Mainstage
Through the red velvet curtain, our staff got visitors revelled in their own magnificence with a truly extraordinary, anamorphic 3D wall vinyl photo opportunity. Our staff would then encourage guests to upload their spectacular snaps to social channels.
Makeup isn’t always about the everyday routine. Sometimes it’s about taking self-expression to another level.
NYX
The results
Consumer interactions
Instore redemptions
Shopping centres
Make-up looks created
